To stay competitive in today’s food industry, offering a variety of sauces is becoming increasingly important. Gone are the days of just tomato ketchup or basic condiments. Customers now crave unique and innovative options to add that extra zing to their meal. As a food consultant, I understand the pressure on restaurateurs to differentiate themselves from the competition. One easy and cost-effective way to do this is by offering a wide selection of dips and sauces. In fact, introducing new sauces can be a powerful marketing tool to create buzz and attract new customers.

For example, I’ve seen restaurants that offer a whopping 12 different dips with their chicken wings and tenders. These dips have become the star attraction and have even surpassed the popularity of the main dish. By encouraging customers to try new sauces each time, these restaurants have found a winning strategy to keep customers coming back for more. With a Pandemic, we have found an increasing need for restaurants to offer their sauces in retail and one company grew their revenue by 41% by selling their sauce. Your menus can be Optimised by using sauces to make Sandwiches and offer another range of products too